Speaker Information

James Kyd

Global Head of Brand Strategy and Marketing, Xero

About James Kyd

James Kyd is passionate about technology and how it can change the world for good. So Xero’s vision and strategy focused on improving people’s lives by growing the global small business economy, inspired him to join the business.

As an experienced values-driven leader, James has a long track record in the technology and professional services industries, as well as significant experience in global growth markets. This includes for high-tech, global and fast growing businesses like Xero that have start-up cultures and are committed to taking on the best in the world.

Before joining Xero James was CMO at founder-led global business Coretex and before that CMO at one of New Zealand’s largest tech companies, Tait Communications. Prior to that at IBM over more than 15 years he had global sales and strategic marketing roles including focussing small business markets, along with running Asia Pacific brand and communications.

James strongly believes to become a great company you must start with an engaged and authentic culture that can enable a brand that consumers can connect with.

He is highly skilled in terms of helping companies realise their strategic potential through leadership, marketing, and communications.

He recently completed post-graduate studies in Global Business Strategy at Harvard Business School and has a BCom (Hons) from the University of Otago.

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