Speaker Information

Diana Kahui

Director, Digital Marketing, Destination NSW

About Diana Kahui

Diana Kahui is a senior executive level brand, marketing and digital marketing executive with over 17 years’ experience in the marketing & communications, digital marketing and digital technology arenas beginning her digital marketing career at one of the largest global dotcom organisations of the 90s.

Ms Kahui’s experience in digital marketing and technologies allows her to bring a unique insight into how digital marketing and technologies can be definitively implemented, measured, monitored and optimised.

Ms Kahui is currently employed by Destination NSW (formerly Tourism NSW) as one of its foundation Digital Marketing team members and now leads the Digital team to digital innovation and excellence within the Marketing Unit at Destination NSW.

The digital and social media channels managed by the Digital team at Destination NSW under Ms Kahui’s guidance, include Sydney.com, Visitnsw.com & Vividsydney.com – holding #1 position for State Tourism Organisation website traffic market share at an average of 45% and 7th largest destination and accommodation websites in Australia; Sydney Facebook & Google+ communities with more than 2.3 million fans each; and delivering over 40% of all product in the Australian Tourism Data Warehouse (ATDW) database.

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