Agenda

ADMA/AIMIA Techmix Agenda
Customer Reach Stream 1: Customer Reach
Marketing Performance Stream 2: Marketing Performance
Experience Stream 3: Experience

Opening

Chief Executive Officer, The Association for Data Driven Marketing (ADMA)

Opening
Welcome from the plenary sessions Chair

Co-founder, The Misfits Media Company; Editor-in-chief, B&T

Keynote
In The Eye Of The Storm – Will We Adapt Or Be Swept Away?

Senior Director, Marketing, Marketo Asia-Pacific

International Keynote
A holistic view of entertainment and influencer marketing: Online, offline and where they meet

Global Director Entertainment & Influencer Marketing, adidas (Germany)
10:20-10:55

MORNING TEA AND CEBIT EXHIBITION VIEWING

Stream 1: Customer Reach

Welcome from the Chair

Senior Director, Marketing, Marketo Asia-Pacific

Automation

Thought Leadership


Conducting a customer-first, automated B2B marketing orchestra

Asia-Pacific Marketing Director, Ansell Healthcare

Case Study


Global and multi-brand Marketing Automation – Insight and lessons learned

Marketing Automation & Customer Journey Leader, ANZ Digital Marketing & eCommerce, 3M

Tech Spotlight


Tech spotlight

Senior Solutions Consultant, Marketo Asia Pacific
12:10-13:10

LUNCH AND CEBIT EXHIBITION VIEWING

Content & Personalisation

Chair

Head of strategy, Mahlab Media

Tech Spotlight


Tech spotlight

Director, Business Development & Strategy, Smart Video Australia
14:20-14:50

AFTERNOON TEA AND CEBIT EXHIBITION VIEWING

Engagement & CX

Thought Leadership


Keynote: The digital B2C customer journey – Data and insights to drive engagement

Head of Customer Insights and Service Design, The Customer Experience Company

Tech Spotlight


Tech spotlight

Principal Solutions Consultant, Oracle Cloud

Opening
Welcome from the afternoon plenary Chair

Head of Marketing, Australia Division, ANZ Bank

Keynote
Planning technology priorities to support transformative digital, marketing and customer strategy

Head of Digital, Marketing & Customer Service Technology, BT Financial Group

Keynote
IOT & the impact on marketing, customer engagement and experience

Director; Collaboration Workstream Chair, IOT Alliance Australia, KPMG

Panel Discussion
Change management and your marketing transformation - Aligning people, culture, and technologies

Chief Marketing Officer, AIA Australia
Senior Manager Digital Strategy & Marketing Transformation, ASX
General Manager Sales & Marketing Transformation, BOC South Pacific
Head of Digital Sales & Marketing, ANZ Bank

Closing
Closing remarks from the plenary Chair

Head of Marketing, Australia Division, ANZ Bank
17:45-19:00

Networking Drinks